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Social Media Marketing Mini-Course

The Social Media Marketing Mini-Course is a simple, hands-on introduction to the SMM profession, ideal for those looking to start in the digital marketing and social media world from scratch.

Throughout the course, you will discover what a Social Media Manager does, their core responsibilities, and the growth opportunities within digital marketing. You will learn how to use key social media tools and create content:

Text
Visual
Video

Additionally, you will learn how to adapt content for different audiences and platforms, understanding what works best on Instagram, Facebook, TikTok, and other networks. The approach is 100% hands-on. During the mini-course, you will:

Create your first content plan
Work with real-world examples
Receive direct feedback from a mentor

By the end of the course, you will be able to:

Publish content with greater confidence
Understand and track basic metrics (reach, engagement, growth).
Have a clear roadmap for your next professional steps in Social Media Marketing

Who is this mini-course for?

Individuals looking to get started in digital advertising
Students and marketing beginners
Entrepreneurs wanting to learn paid social
Anyone seeking a practical introduction before committing to a full course

This mini-course is the perfect first step to kickstart a career in Social Media Marketing and understand how to manage social networks professionally.

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Meta Ads (Facebook, Instagram)

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What You'll Learn

Hard Skills

Soft Skills

Post Scheduling and Content Planning
Text, Graphic, and Video Content Creation
Analyzing Basic Metrics: Reach, Engagement, and CTR
Adapting Content to Audience Objectives
Structuring Project Ideas
Working with SMM Tools for Monitoring and Planning

Critical thinking
Creativity
Problem-solving
Adaptability and rapid learning
Attention to detail
Process optimization

What tools will we cover in the course?

Meta Ads (Facebook, Instagram)

Canva

Curriculum

1 module

5 lessons

Module1

5 lessons

Why Organizations Need Managers

The Path to Management

Content in Practice: Formats, Examples, and Creation

How to Prepare Your First Content Plan

Getting Started: How to Grow in SMM

Certificate

Upon successful completion of the course, you will receive an official certificate validating your newly acquired skills and knowledge.
This certificate serves as verifiable proof of your expertise for future employers, opening doors to a successful career in digital marketing.

LEARN FROM THE EXPERTS

15 years of experience

Marketing

Iván Gonzales Geldres

Digital marketing & creative senior strategist
Worked with Levi’s, Dockers, Cusqueña, Huawei
Focus: creative advertising & content strategy
Expert SEO, social media & digital analytics

About the instructor

SUCCESS STORIES

The success of our students is the true measure of our program's quality.

Carlos Mendoza

After the course, I landed my first job as a Junior Affiliate Manager at an iGaming company. Within 6 months, I was promoted to a Mid-level position making $2,800/month. The final project was a key factor in my interview.

Course

Social Media Marketing Mini-Course

Instructor

Iván Gonzales Geldres

María González

This digital marketing course was a true game-changer for me. The lessons are bite-sized, easy to follow, and motivate you to put everything into practice right away. What I value most is the live feedback from the mentors—you can tell they genuinely want to help you grow.

Course

Social Media Marketing Mini-Course

Instructor

Iván Gonzales Geldres

Lucía Huamán

The AI marketing course opened doors to a completely new approach to my work. I finally understand how to apply AI to real-world tasks. Thanks to the results from this course, I even landed a promotion. Thank you, Progresivo!

Course

Social Media Marketing Mini-Course

Instructor

Iván Gonzales Geldres

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Frequently Asked Questions

How long does the course take?

The courses are designed so you can learn at your own pace. On average, a course takes about two months to complete, but you can progress faster or slower depending on your schedule.

Do you issue certificates upon completion?

Yes, upon completing the course you will receive a final certificate with your grade and specialization. Each completed module also earns you an intermediate certificate.

Do I need prior knowledge to start the course?

Most courses are suitable for beginners, but they are also useful for those looking to deepen their knowledge. Each course description specifies the recommended level.

Is course access limited or permanent?

Access to course materials is permanent, so you can return to lessons and materials at any time to review or refresh your knowledge.

Is there teacher support during the course?

Yes, you will receive feedback from experienced mentors, be able to ask questions, and get advice on practical assignments and real-world projects.

What opportunities does community participation offer?

The community helps you exchange experiences, find like-minded people, discuss cases, and build professional connections that can help advance your career.

Who are your teachers?

Our teachers are active professionals with 4 to 15 years of experience who help turn theoretical knowledge into practical skills applicable in real work.