What will I learn in the Social Media Marketing (SMM) Course?

You'll learn to manage social media end to end: audience and competitive analysis, setting goals and KPIs, developing an SMM strategy, promotion on Instagram, Facebook, TikTok, and YouTube, content creation (including Reels and short-form video), targeted advertising, and working with influencers.

Which platforms and tools will I use in the course?

You'll work with Meta Ads Manager and TikTok Ads Manager, analytics tools like trendHERO, TikTok Creative Center, and Google Trends, and content-creation tools like Canva, Figma, CapCut, ChatGPT, and Midjourney.

Do I need prior experience to take it?

No. The course starts from scratch and builds step by step, so you can begin with no experience. It's ideal if you want to start out as a Community Manager or Social Media specialist, or strengthen your professional profile.

Will I learn to create content and edit video for social media?

Yes. You'll cover graphic and video content creation for social media, with a focus on short-form video for Reels and TikTok, editing, and audience-retention strategies, using tools like Canva, Figma, and CapCut.

Does the course teach advertising and working with influencers?

Yes. You'll learn to create targeted ad campaigns on Meta Ads and TikTok Ads, select channels and set budgets, and collaborate with content creators and influencers to amplify your results.

Will I learn to measure results with metrics and KPIs?

Yes. You'll learn to set SMART goals and KPIs, connect business objectives with social media metrics, and analyze and optimize your results with data.

How is the course structured?

The course is made up of 4 modules and 16 hands-on lessons, with 13 practical assignments and a test at the end of each module. You'll finish with a final project, plus a bonus on career launch and project management.

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Basic Course Social Media Marketing (SMM)

Manage brands on Instagram, TikTok, and Facebook, build content strategies, and run advertising.  16 practical classes, mentor support, and a real project to start your portfolio while learning.

S/ 304.64

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4.7 (22) Calificación

62 Estudiantes

16 Lecciones

What You'll Learn

About course

Hard Skills

Soft Skills

Who Is This Course For and What Will You Achieve?

Who it’s for: beginners in digital marketing, students, entrepreneurs, and people looking to change careers or strengthen their professional profile.  100% online and self-paced, with guidance from active mentors.
By the end: you have a solid ground to work as a Community Manager or Social Media Trainee/Junior; an initial portfolio with real cases; you know how to measure results with key metrics; and are prepared to work with local brands and digital projects.

Audience Segmentation and Customer Profiling (Buyer Personas, ICP, Customer Journey Map)
Competitive and Market Analysis, SWOT Analysis, and Trend Identification
Setting SMART Goals and KPIs, Aligning Business Objectives with Social Media Metrics
Working with Metrics and Analytics
Selecting Promotion Channels and Budgeting for SMM Campaigns
SMM Strategy Development
Instagram Promotion
Promoting on Facebook, LinkedIn, and YouTube: Groups, Communities, Retargeting, and Advertising
Short-Form Video Creation for Reels and TikTok, Editing, and Audience Retention
Targeted Advertising in Ads Manager
Collaborating with Bloggers and Influencers
Content Marketing and Copywriting
Graphic and Video Content Creation
Leveraging AI for SMM

Critical thinking
Communication skills
Time management
Creativity
Problem-solving
Adaptability
Teamwork
Leadership and project management
Presentation skills
Perseverance and proactivity
Analytical thinking
Continuous learning and open-mindedness

What tools will we cover in the course?

trendHERO

TikTok Creative Center

Google Trends

Meta Ads Manager

TikTok Ads Manager

Canva

Figma

CapCut

ChatGPT

Midjourney

Curriculum

4 modules

12 lessons

8 practical assignments

Module1

3 lessons

3 practical assignments

1 test

Introduction to SMM

Target Audience Segmentation and Customer Profiling

Competitive and Market Analysis, and Trend Identification

Module2

4 lessons

4 practical assignments

1 test

Project Goals and KPIs

Metrics, Analytics, and Optimization

Channel Selection and Budgeting

Strategy Development

Module3

5 lessons

4 practical assignments

1 test

Instagram Promotion

Facebook Promotion (Bonus: LinkedIn and YouTube)

Reels + TikTok: Short-Form Video Format

Targeted Advertising

Collaborating with Bloggers

Module4

4 lessons

2 practical assignments

1 test

All About Content Marketing: Content Planning and Headlines

Graphic and Video Content for Social Media

AI for SMM: Leveraging Artificial Intelligence for Audience Analysis and Content Generation

Final Project and Career Launch (Bonus: Project Management)

Certificate

Upon successful completion of the course, you will receive an official certificate validating your newly acquired skills and knowledge. This certificate serves as verifiable proof of your expertise for future employers, opening doors to a successful career in digital marketing.

LEARN FROM THE EXPERTS

10 years of experience

Marketing

Victoria Gutiérrez

Digital marketing & business senior strategist
Focus: finance, retail, tech & global e-com
Holder of MBA with deep multi-industry expertise
AI, Machine Learning & digital marketing expert

About the instructor

Google Reviews

Trusted by 100+ business leaders

4.8 out of 5

Based on 6 reviews

Muy buen curso. Todo está explicado de forma simple y directa. Se nota que hay experiencia real detrás de las clases y no solo teoría sacada de internet.

Siempre quise entender el marketing de afiliados, pero en todas partes encontraba información poco útil. Aquí todo es claro y directo: cómo encontrar ofertas, lanzar campañas y monetizar el tráfico. Ahora tengo ingresos estables y sigo desarrollando mis proyectos de afiliación.

Pensé que los cursos online no servían, pero Progresivo Academy me sorprendió. Tomé el curso de Marketing Digital y desde la primera semana ya aplicaba estrategias en mi negocio. Los profes explican claro y resuelven dudas rápido. Ahora manejo mis campañas y aumenté mis ventas. ¡Valió totalmente la pena!

Siempre quise trabajar en redes sociales y el curso de SMM en Progresivo Academy fue clave. Aprendí a crear contenido, analizar métricas y conseguí prácticas reales. Poco después de terminar, ya estaba en una agencia de marketing. ¡Una experiencia top!

Al principio dudaba sobre tomar un curso online. Pero decidí probar con Progresivo Academy, y desde el primer día me di cuenta de que esta plataforma es diferente. El material es claro, práctico y actualizado. Además, siempre puedes contar con el soporte y los mentores para cualquier duda. ¡Vale totalmente la pena!

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Basic Course Social Media Marketing (SMM)

What You'll Learn

About course

Hard Skills

Soft Skills

Who Is This Course For and What Will You Achieve?

What tools will we cover in the course?

Curriculum

Module1

Module2

Module3

Module4

Certificate

LEARN FROM THE EXPERTS

Victoria Gutiérrez

Trusted by 100+ business leaders

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