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16 lessons

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Basic Course

Social Media Marketing (SMM)

Manage brands on Instagram, TikTok, and Facebook, build content strategies, and run advertising.  16 practical classes, mentor support, and a real project to start your portfolio while learning.

S/ 304.64

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trendHERO

TikTok Creative Center

Google Trends

What You'll Learn

About course

Hard Skills

Soft Skills

Who Is This Course For and What Will You Achieve?

Who it’s for: beginners in digital marketing, students, entrepreneurs, and people looking to change careers or strengthen their professional profile.  100% online and self-paced, with guidance from active mentors.
By the end: you have a solid ground to work as a Community Manager or Social Media Trainee/Junior; an initial portfolio with real cases; you know how to measure results with key metrics; and are prepared to work with local brands and digital projects.

Audience Segmentation and Customer Profiling (Buyer Personas, ICP, Customer Journey Map)
Competitive and Market Analysis, SWOT Analysis, and Trend Identification
Setting SMART Goals and KPIs, Aligning Business Objectives with Social Media Metrics
Working with Metrics and Analytics
Selecting Promotion Channels and Budgeting for SMM Campaigns
SMM Strategy Development
Instagram Promotion
Promoting on Facebook, LinkedIn, and YouTube: Groups, Communities, Retargeting, and Advertising
Short-Form Video Creation for Reels and TikTok, Editing, and Audience Retention
Targeted Advertising in Ads Manager
Collaborating with Bloggers and Influencers
Content Marketing and Copywriting
Graphic and Video Content Creation
Leveraging AI for SMM

Critical thinking
Communication skills
Time management
Creativity
Problem-solving
Adaptability
Teamwork
Leadership and project management
Presentation skills
Perseverance and proactivity
Analytical thinking
Continuous learning and open-mindedness

What tools will we cover in the course?

trendHERO

TikTok Creative Center

Google Trends

Meta Ads Manager

TikTok Ads Manager

Canva

Figma

CapCut

ChatGPT

Midjourney

Curriculum

4 modules

12 lessons

8 practical assignments

Module1

3 lessons

3 practical assignments

1 test

Introduction to SMM

Target Audience Segmentation and Customer Profiling

Competitive and Market Analysis, and Trend Identification

Module2

4 lessons

4 practical assignments

1 test

Project Goals and KPIs

Metrics, Analytics, and Optimization

Channel Selection and Budgeting

Strategy Development

Module3

5 lessons

4 practical assignments

1 test

Instagram Promotion

Facebook Promotion (Bonus: LinkedIn and YouTube)

Reels + TikTok: Short-Form Video Format

Targeted Advertising

Collaborating with Bloggers

Module4

4 lessons

2 practical assignments

1 test

All About Content Marketing: Content Planning and Headlines

Graphic and Video Content for Social Media

AI for SMM: Leveraging Artificial Intelligence for Audience Analysis and Content Generation

Final Project and Career Launch (Bonus: Project Management)

Certificate

Upon successful completion of the course, you will receive an official certificate validating your newly acquired skills and knowledge. This certificate serves as verifiable proof of your expertise for future employers, opening doors to a successful career in digital marketing.

LEARN FROM THE EXPERTS

10 years of experience

Marketing

Victoria Gutiérrez

Digital marketing & business senior strategist
Focus: finance, retail, tech & global e-com
Holder of MBA with deep multi-industry expertise
AI, Machine Learning & digital marketing expert

About the instructor

SUCCESS STORIES

The success of our students is the true measure of our program's quality.

Carlos Mendoza

After the course, I landed my first job as a Junior Affiliate Manager at an iGaming company. Within 6 months, I was promoted to a Mid-level position making $2,800/month. The final project was a key factor in my interview.

Course

SMM Course

Instructor

María González

This digital marketing course was a true game-changer for me. The lessons are bite-sized, easy to follow, and motivate you to put everything into practice right away. What I value most is the live feedback from the mentors—you can tell they genuinely want to help you grow.

Course

SMM Course

Instructor

Lucía Huamán

The AI marketing course opened doors to a completely new approach to my work. I finally understand how to apply AI to real-world tasks. Thanks to the results from this course, I even landed a promotion. Thank you, Progresivo!

Course

SMM Course

Instructor

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Frequently Asked Questions

How long does the course take?

The courses are designed so you can learn at your own pace. On average, a course takes about two months to complete, but you can progress faster or slower depending on your schedule.

Do you issue certificates upon completion?

Yes, upon completing the course you will receive a final certificate with your grade and specialization. Each completed module also earns you an intermediate certificate.

Do I need prior knowledge to start the course?

Most courses are suitable for beginners, but they are also useful for those looking to deepen their knowledge. Each course description specifies the recommended level.

Is course access limited or permanent?

Access to course materials is permanent, so you can return to lessons and materials at any time to review or refresh your knowledge.

Is there teacher support during the course?

Yes, you will receive feedback from experienced mentors, be able to ask questions, and get advice on practical assignments and real-world projects.

What opportunities does community participation offer?

The community helps you exchange experiences, find like-minded people, discuss cases, and build professional connections that can help advance your career.

Who are your teachers?

Our teachers are active professionals with 4 to 15 years of experience who help turn theoretical knowledge into practical skills applicable in real work.

Basic Course

Social Media Marketing (SMM)

Who Is This Course For and What Will You Achieve?

SUCCESS STORIES

Can't decide?

Start free with Progresivo

Frequently Asked Questions

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