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SMM Course

This SMM course is a hands-on training designed to teach you how to professionally manage brands on social media, starting from scratch with a real-world market approach. Across 16 practical lessons, you will learn how to define and segment audiences, create content strategies, plan and execute content calendars, manage digital communities, promote brands on Instagram, Facebook, and TikTok, collaborate with influencers, and leverage AI tools for content creation and audience analysis. The course is 100% online and self-paced, ideal for beginners, students, entrepreneurs, and professionals looking to upskill.
S/ 240.52
S/ 304.64
21% off
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Frame 2121454214

trendHERO

TikTok Creative Center

Google Trends

What You'll Learn
Hard Skills
Soft Skills
  • Audience Segmentation and Customer Profiling (Buyer Personas, ICP, Customer Journey Map)
  • Competitive and Market Analysis, SWOT Analysis, and Trend Identification
  • Setting SMART Goals and KPIs, Aligning Business Objectives with Social Media Metrics
  • Working with Metrics and Analytics
  • Selecting Promotion Channels and Budgeting for SMM Campaigns
  • SMM Strategy Development
  • Instagram Promotion
  • Promoting on Facebook, LinkedIn, and YouTube: Groups, Communities, Retargeting, and Advertising
  • Short-Form Video Creation for Reels and TikTok, Editing, and Audience Retention
  • Targeted Advertising in Ads Manager
  • Collaborating with Bloggers and Influencers
  • Content Marketing and Copywriting
  • Graphic and Video Content Creation
  • Leveraging AI for SMM
  • Critical thinking
  • Communication skills
  • Time management
  • Creativity
  • Problem-solving
  • Adaptability
  • Teamwork
  • Leadership and project management
  • Presentation skills
  • Perseverance and proactivity
  • Analytical thinking
  • Continuous learning and open-mindedness
What tools will we cover in the course?

trendHERO

TikTok Creative Center

Google Trends

Meta Ads Manager

TikTok Ads Manager

Canva

Figma

CapCut

ChatGPT

Midjourney

Curriculum
4 modules
12 lessons
8 practical assignments
Module1
3 lessons
3 practical assignments
1 test
Introduction to SMM
Target Audience Segmentation and Customer Profiling
Competitive and Market Analysis, and Trend Identification
Module2
4 lessons
4 practical assignments
1 test
Project Goals and KPIs
Metrics, Analytics, and Optimization
Channel Selection and Budgeting
Strategy Development
Module3
5 lessons
4 practical assignments
1 test
Instagram Promotion
Facebook Promotion (Bonus: LinkedIn and YouTube)
Reels + TikTok: Short-Form Video Format
Targeted Advertising
Collaborating with Bloggers
Module4
4 lessons
2 practical assignments
1 test
All About Content Marketing: Content Planning and Headlines
Graphic and Video Content for Social Media
AI for SMM: Leveraging Artificial Intelligence for Audience Analysis and Content Generation
Final Project and Career Launch (Bonus: Project Management)
Certificate

Upon successful completion of the course, you will receive an official certificate validating your newly acquired skills and knowledge. This certificate serves as verifiable proof of your expertise for future employers, opening doors to a successful career in digital marketing.

certificate
LEARN FROM THE EXPERTS

SUCCESS STORIES

The success of our students is the true measure of our program's quality.
Carlos Mendoza
After the course, I landed my first job as a Junior Affiliate Manager at an iGaming company. Within 6 months, I was promoted to a Mid-level position making $2,800/month. The final project was a key factor in my interview.
Course
SMM Course
Instructor
Victoria Gutiérrez
María González
This digital marketing course was a true game-changer for me. The lessons are bite-sized, easy to follow, and motivate you to put everything into practice right away. What I value most is the live feedback from the mentors—you can tell they genuinely want to help you grow.
Course
SMM Course
Instructor
Victoria Gutiérrez
Lucía Huamán
The AI marketing course opened doors to a completely new approach to my work. I finally understand how to apply AI to real-world tasks. Thanks to the results from this course, I even landed a promotion. Thank you, Progresivo!
Course
SMM Course
Instructor
Victoria Gutiérrez

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    Frequently Asked Questions

    How long does the course take?
    The courses are designed so you can learn at your own pace. On average, a course takes about two months to complete, but you can progress faster or slower depending on your schedule.
    Do you issue certificates upon completion?
    Yes, upon completing the course you will receive a final certificate with your grade and specialization. Each completed module also earns you an intermediate certificate.
    Do I need prior knowledge to start the course?
    Most courses are suitable for beginners, but they are also useful for those looking to deepen their knowledge. Each course description specifies the recommended level.
    Is course access limited or permanent?
    Access to course materials is permanent, so you can return to lessons and materials at any time to review or refresh your knowledge.
    Is there teacher support during the course?
    Yes, you will receive feedback from experienced mentors, be able to ask questions, and get advice on practical assignments and real-world projects.
    What opportunities does community participation offer?
    The community helps you exchange experiences, find like-minded people, discuss cases, and build professional connections that can help advance your career.
    Who are your teachers?
    Our teachers are active professionals with 4 to 15 years of experience who help turn theoretical knowledge into practical skills applicable in real work.
    S/ 240.52
    S/ 304.64
    21% off
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