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Online Digital Marketing
Digital Marketing from scratch: master SEO, social media, Meta and Google advertising, email marketing, and analytics with GA4.
16 practical classes and a real project to put in your portfolio.
S/ 240.52
S/ 304.64
21% off
Meta Ads / Facebook Ads Manager
TikTok Ads Manager
Google Analytics 4 (GA4)
S/ 240.52
S/ 304.64
21% off
What tools will we cover in the course?
Meta Ads / Facebook Ads Manager
TikTok Ads Manager
Google Analytics 4 (GA4)
Google Tag Manager
Google Search Console
ChatGPT
Canva
Mailchimp
Curriculum
Module1
Introduction to Digital Marketing: Channels, Trends, and Careers
Market and Competitive Analysis (Tools, SWOT, Benchmarking)
Target Audience and Segmentation (Creating Buyer Personas, Jobs-to-be-Done)
The Marketing Funnel and Customer Journey
Module2
SEO: Website Optimization Fundamentals, Keyword Research, and Technical SEO
SMM: Social Media Promotion, Content Planning, and Storytelling
PPC: Contextual Advertising in Google Ads
Targeted Social Media Advertising
Email Marketing and Automation: Segmentation and Email Sequences
Module3
Google Analytics 4: Basic Reports, Metrics, and KPIs
Conversion Rate Optimization (CRO): A/B Testing, UX, and Landing Page Optimization
Content Marketing and Copywriting: Blogs, Articles, and Sales Copy
AI in Marketing: ChatGPT, Midjourney, and Other Tools for Analysis and Generation
Module4
Real-World Case Study: Developing a Promotional Strategy
Practice: Personal Branding for Marketers
Your Career Path in Digital Marketing
Certificate
Upon successful completion of the course, you will receive an official certificate validating your newly acquired skills and knowledge. This certificate serves as verifiable proof of your expertise for future employers, opening doors to a successful career in digital marketing.
LEARN FROM THE EXPERTS
Ayrton Joao Luna Zapata
About the instructor
- Digital marketing & social media senior expert
- Focus: lead gen & data-driven optimization
- Teaches digital marketing to teams & founders
- Tools: GA, Looker, Google, Meta & TikTok Ads
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Frequently Asked Questions
How long does the course take?
The courses are designed so you can learn at your own pace. On average, a course takes about two months to complete, but you can progress faster or slower depending on your schedule.
Do you issue certificates upon completion?
Yes, upon completing the course you will receive a final certificate with your grade and specialization. Each completed module also earns you an intermediate certificate.
Do I need prior knowledge to start the course?
Most courses are suitable for beginners, but they are also useful for those looking to deepen their knowledge. Each course description specifies the recommended level.
Is course access limited or permanent?
Access to course materials is permanent, so you can return to lessons and materials at any time to review or refresh your knowledge.
Is there teacher support during the course?
Yes, you will receive feedback from experienced mentors, be able to ask questions, and get advice on practical assignments and real-world projects.
What opportunities does community participation offer?
The community helps you exchange experiences, find like-minded people, discuss cases, and build professional connections that can help advance your career.
Who are your teachers?
Our teachers are active professionals with 4 to 15 years of experience who help turn theoretical knowledge into practical skills applicable in real work.
S/ 240.52
S/ 304.64
21% off
