What will I learn in the Online Digital Marketing Course?

You'll learn the fundamentals of digital marketing end to end: SEO, social media marketing (SMM), advertising on Google Ads and Meta/TikTok Ads, email marketing and automation, analytics with Google Analytics 4, conversion rate optimization (CRO), and applied AI in marketing.

Which tools will I use during the course?

You'll work with professional tools like Meta Ads / Facebook Ads Manager, TikTok Ads Manager, Google Analytics 4, Google Tag Manager, Google Search Console, ChatGPT, Canva, and Mailchimp.

Do I need prior experience to take the course?

No. The course starts from scratch and builds step by step, so you can begin with no experience. It's ideal if you want to start a career in digital marketing or reorient your professional profile.

Does the course cover SEO, paid advertising, and analytics?

Yes. You'll cover SEO fundamentals, paid advertising (PPC) on Google Ads and targeted campaigns on Meta and TikTok Ads, and analytics with Google Analytics 4, along with conversion rate optimization (CRO) to measure and improve your results.

How is the course structured?

The course is made up of 4 modules and 16 hands-on lessons, with 16 practical assignments and a test at the end of each module. You'll finish with a final project: a comprehensive digital marketing strategy for a real-world case.

Does it include a project for my portfolio?

Yes. You'll work on a real project you can add to your portfolio or resume, applying everything you've learned throughout the course in an integrated way.

Home>Courses>Marketing>Online Digital Marketing Course

Course Online Digital Marketing

Q: Who is this course for?

It's designed for beginners with no prior knowledge, students, and people looking to change careers or strengthen their professional profile, and for anyone who wants to build in-demand digital skills.

Digital Marketing from scratch: master SEO, social media, Meta and Google advertising, email marketing, and analytics with GA4.  16 practical classes and a real project to put in your portfolio.

S/ 304.64

21% off

Buy now

4.4 (37) Calificación

89 Estudiantes

16 Lecciones

What You'll Learn

About course

Hard Skills

Soft Skills

Who Is the Online Digital Marketing Course For?

The course is created for beginners with no prior knowledge, students, and people looking to change careers or strengthen their professional profile.

Classes cover the core pillars of digital marketing: SEO, social media marketing, Meta and Google Ads (PPC), audience segmentation, email marketing, content creation, analytics with GA4, and conversion rate optimization (CRO), plus applied AI in marketing.

The program is 100% online and self-paced, combining practical exercises with feedback from active mentors. It includes the development of a first real project for your portfolio and a completion certificate.

By the end, you’ll have a solid foundation to apply for trainee or junior positions, work freelance, or continue specializing.

Understanding the Digital Marketing Ecosystem
Market and Competitive Analysis
Target Audience Segmentation
Building Marketing Funnels and Customer Journeys
SEO Fundamentals
SMM and Content Planning
Google Ads PPC
Targeted Advertising (Meta / TikTok)
Email Marketing and Automation
Web Analytics (GA4)
Conversion Rate Optimization (CRO)
Leveraging AI Tools in Marketing

Analytical thinking
Strategic thinking
Task and time management
Critical thinking
Team and client communication
Customer focus
Self-directed learning
Creative thinking
Flexibility and adaptability
Accountability for results
Openness to feedback
Personal branding and presentation skills

What tools will we cover in the course?

Meta Ads / Facebook Ads Manager

TikTok Ads Manager

Google Analytics 4 (GA4)

Google Tag Manager

Google Search Console

ChatGPT

Canva

Mailchimp

Curriculum

4 modules

12 lessons

8 practical assignments

Module1

4 lessons

4 practical assignments

1 test

Introduction to Digital Marketing: Channels, Trends, and Careers

Market and Competitive Analysis (Tools, SWOT, Benchmarking)

Target Audience and Segmentation (Creating Buyer Personas, Jobs-to-be-Done)

The Marketing Funnel and Customer Journey

Module2

5 lessons

5 practical assignments

1 test

SEO: Website Optimization Fundamentals, Keyword Research, and Technical SEO

SMM: Social Media Promotion, Content Planning, and Storytelling

PPC: Contextual Advertising in Google Ads

Targeted Social Media Advertising

Email Marketing and Automation: Segmentation and Email Sequences

Module3

4 lessons

4 practical assignments

1 test

Google Analytics 4: Basic Reports, Metrics, and KPIs

Conversion Rate Optimization (CRO): A/B Testing, UX, and Landing Page Optimization

Content Marketing and Copywriting: Blogs, Articles, and Sales Copy

AI in Marketing: ChatGPT, Midjourney, and Other Tools for Analysis and Generation

Module4

3 lessons

3 practical assignments

1 test

Real-World Case Study: Developing a Promotional Strategy

Practice: Personal Branding for Marketers

Your Career Path in Digital Marketing

Certificate

Upon successful completion of the course, you will receive an official certificate validating your newly acquired skills and knowledge. This certificate serves as verifiable proof of your expertise for future employers, opening doors to a successful career in digital marketing.

LEARN FROM THE EXPERTS

8 years of experience

Marketing

Ayrton Joao Luna Zapata

Digital marketing & social media senior expert
Focus: lead gen & data-driven optimization
Teaches digital marketing to teams & founders
Tools: GA, Looker, Google, Meta & TikTok Ads

About the instructor

Google Reviews

Trusted by 100+ business leaders

4.8 out of 5

Based on 6 reviews

Muy buen curso. Todo está explicado de forma simple y directa. Se nota que hay experiencia real detrás de las clases y no solo teoría sacada de internet.

Siempre quise entender el marketing de afiliados, pero en todas partes encontraba información poco útil. Aquí todo es claro y directo: cómo encontrar ofertas, lanzar campañas y monetizar el tráfico. Ahora tengo ingresos estables y sigo desarrollando mis proyectos de afiliación.

Pensé que los cursos online no servían, pero Progresivo Academy me sorprendió. Tomé el curso de Marketing Digital y desde la primera semana ya aplicaba estrategias en mi negocio. Los profes explican claro y resuelven dudas rápido. Ahora manejo mis campañas y aumenté mis ventas. ¡Valió totalmente la pena!

Siempre quise trabajar en redes sociales y el curso de SMM en Progresivo Academy fue clave. Aprendí a crear contenido, analizar métricas y conseguí prácticas reales. Poco después de terminar, ya estaba en una agencia de marketing. ¡Una experiencia top!

Al principio dudaba sobre tomar un curso online. Pero decidí probar con Progresivo Academy, y desde el primer día me di cuenta de que esta plataforma es diferente. El material es claro, práctico y actualizado. Además, siempre puedes contar con el soporte y los mentores para cualquier duda. ¡Vale totalmente la pena!

Start free with Progresivo

We will contact you within 3h

Course Online Digital Marketing

What You'll Learn

About course

Hard Skills

Soft Skills

Who Is the Online Digital Marketing Course For?

What tools will we cover in the course?

Curriculum

Module1

Module2

Module3

Module4

Certificate

LEARN FROM THE EXPERTS

Ayrton Joao Luna Zapata

Trusted by 100+ business leaders

Can't decide?

Start free with Progresivo

Free consultation