What will I learn in the Media Buying Mini Course?

You'll learn the first steps of media buying: how to plan a campaign, define objectives, segment audiences, create compelling ads, and launch your first campaign on limited budgets, plus how to read basic performance metrics and optimize your results on Meta, Google, and TikTok Ads.

How is it different from the full Media Buying Course?

The mini course is a quick, hands-on introduction (1 module, 5 lessons) to launch your first campaign from scratch. The full Media Buying Course goes deeper into professional tracking, advanced analysis, optimization and scaling, CPA offers, and multi-account management. If you want a solid foundation before taking the leap, this mini course is your starting point.

Do I need prior experience to take it?

No. The mini course starts from scratch and is designed for beginners, entrepreneurs, and professionals who want to take their first steps in digital advertising. No prior experience is required.

Which tools will I use in the mini course?

You'll mainly work with Meta Ads Manager and Canva to create and launch your ads, and you'll also see how to take your first steps on Google Ads and TikTok Ads.

Will I launch a real campaign during the mini course?

Yes. As the practical part, you'll launch your first test campaign and build a mini-project based on a real campaign that you can add to your portfolio as a first step in your digital advertising career.

How is the mini course structured?

The mini course consists of 1 module with 5 hands-on lessons and immediate access after purchase. It combines video, theory, and exercises so you can apply what you learn and launch your first campaign step by step.

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Mini Course Digital Trafficker

This mini course is your step-by-step introduction to media buying.  Learn in practice to launch and optimize campaigns on Meta, Google, and TikTok Ads from scratch.

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4.9 (62) Calificación

153 Estudiantes

5 Lecciones

What You'll Learn

About course

Hard Skills

Soft Skills

Who Is the Digital Trafficker Mini Course For?

The program of this mini course is designed for marketing beginners, entrepreneurs who want to learn how to run ads, and anyone looking for a practical introduction to digital advertising before moving on to more advanced training. No prior knowledge required.

Throughout the mini course you’ll go through the full campaign process: from defining objectives and segmenting audiences to creating ads and launching campaigns on limited budgets. You’ll learn to read the most important metrics and optimize campaigns across Meta Ads, Google Ads, and TikTok Ads.

By the end, you’ll complete a minor live project to include in your portfolio as a first step in your digital advertising career.

Working with Meta Ads Manager
Working with Google Ads
Working with TikTok Ads
Setting Campaign Objectives
Audience Targeting and Segmentation
Formulating Hypotheses for Creative and Audience Testing
Designing Visual Creatives
Writing Ad Copy and CTAs for Campaign Goals
Tailoring Creatives to the Target Audience
Analyzing Campaign Metrics
Optimizing Test Campaigns
Setting Budgets and Bidding Strategies
Launching Your First Test Campaign
Building a Portfolio Mini-Project

Critical thinking
Problem-solving
Creativity
Project collaboration
Communication skills
Time management
Adaptability and continuous learning
Process optimization
Attention to detail

What tools will we cover in the course?

Meta Ads (Facebook, Instagram)

Canva

Curriculum

1 module

5 lessons

Module1

5 lessons

Introduction to Media Buying: Where to Start

Campaign Planning: Objectives and Target Audience

Creating Ads and Creatives

Setting Up and Launching Your First Ad Campaign

Next Steps: Growing Your Career in Media Buying

Certificate

Upon successful completion of the course, you will receive an official certificate validating your newly acquired skills and knowledge.
This certificate serves as verifiable proof of your expertise for future employers, opening doors to a successful career in digital marketing.

LEARN FROM THE EXPERTS

8 years of experience

Marketing

Ayrton Joao Luna Zapata

Digital marketing & social media senior expert
Focus: lead gen & data-driven optimization
Teaches digital marketing to teams & founders
Tools: GA, Looker, Google, Meta & TikTok Ads

About the instructor

Google Reviews

Trusted by 100+ business leaders

4.8 out of 5

Based on 6 reviews

Muy buen curso. Todo está explicado de forma simple y directa. Se nota que hay experiencia real detrás de las clases y no solo teoría sacada de internet.

Siempre quise entender el marketing de afiliados, pero en todas partes encontraba información poco útil. Aquí todo es claro y directo: cómo encontrar ofertas, lanzar campañas y monetizar el tráfico. Ahora tengo ingresos estables y sigo desarrollando mis proyectos de afiliación.

Pensé que los cursos online no servían, pero Progresivo Academy me sorprendió. Tomé el curso de Marketing Digital y desde la primera semana ya aplicaba estrategias en mi negocio. Los profes explican claro y resuelven dudas rápido. Ahora manejo mis campañas y aumenté mis ventas. ¡Valió totalmente la pena!

Siempre quise trabajar en redes sociales y el curso de SMM en Progresivo Academy fue clave. Aprendí a crear contenido, analizar métricas y conseguí prácticas reales. Poco después de terminar, ya estaba en una agencia de marketing. ¡Una experiencia top!

Al principio dudaba sobre tomar un curso online. Pero decidí probar con Progresivo Academy, y desde el primer día me di cuenta de que esta plataforma es diferente. El material es claro, práctico y actualizado. Además, siempre puedes contar con el soporte y los mentores para cualquier duda. ¡Vale totalmente la pena!

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