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Media Buying Mini Course

The Digital Media Buying Mini-Course is a quick, clear, and hands-on introduction to digital media buying from scratch, without technical jargon or unnecessary theory. In a short time, you will understand what a Media Buyer does, how the online advertising ecosystem works, and how to use major ad platforms: Meta Ads, Google Ads, and TikTok Ads. You will learn to read and interpret key metrics to understand if an ad is performing well and what decisions to make to improve it. During the course, you will walk through the real ad launch process, step by step:

Defining campaign goals
Audience targeting and segmentation
Creating ads and creatives
Campaign setup
Launching your first campaign with a minimal budget

The approach is 100% hands-on. You won't just learn theory; you will:

Prepare your own test ad
Launch a real campaign
Analyze the results
Understand the fundamentals of ad optimization

By the end of the mini-course, you will have a clear vision of the Media Buyer career path, knowing:

If this career is right for you
Which skills you need to continue developing
How to advance to a professional level
What steps to take to access better opportunities and increase your earning potential

Who is this mini-course for?

Individuals looking to get started in digital advertising
Students and marketing beginners
Entrepreneurs wanting to learn paid ads
Anyone seeking a practical introduction before committing to a full course

This mini-course is the perfect first step into the world of Media Buying and professional digital advertising.

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Meta Ads (Facebook, Instagram)

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What You'll Learn

Hard Skills

Soft Skills

Working with Meta Ads Manager
Working with Google Ads
Working with TikTok Ads
Setting Campaign Objectives
Audience Targeting and Segmentation
Formulating Hypotheses for Creative and Audience Testing
Designing Visual Creatives
Writing Ad Copy and CTAs for Campaign Goals
Tailoring Creatives to the Target Audience
Analyzing Campaign Metrics
Optimizing Test Campaigns
Setting Budgets and Bidding Strategies
Launching Your First Test Campaign
Building a Portfolio Mini-Project

Critical thinking
Problem-solving
Creativity
Project collaboration
Communication skills
Time management
Adaptability and continuous learning
Process optimization
Attention to detail

What tools will we cover in the course?

Meta Ads (Facebook, Instagram)

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Curriculum

1 module

5 lessons

Module1

5 lessons

Introduction to Media Buying: Where to Start

Campaign Planning: Objectives and Target Audience

Creating Ads and Creatives

Setting Up and Launching Your First Ad Campaign

Next Steps: Growing Your Career in Media Buying

Certificate

Upon successful completion of the course, you will receive an official certificate validating your newly acquired skills and knowledge.
This certificate serves as verifiable proof of your expertise for future employers, opening doors to a successful career in digital marketing.

LEARN FROM THE EXPERTS

8 years of experience

Marketing

Ayrton Joao Luna Zapata

Digital marketing & social media senior expert
Focus: lead gen & data-driven optimization
Teaches digital marketing to teams & founders
Tools: GA, Looker, Google, Meta & TikTok Ads

About the instructor

SUCCESS STORIES

The success of our students is the true measure of our program's quality.

Carlos Mendoza

After the course, I landed my first job as a Junior Affiliate Manager at an iGaming company. Within 6 months, I was promoted to a Mid-level position making $2,800/month. The final project was a key factor in my interview.

Course

Media Buying Mini Course

Instructor

Ayrton Joao Luna Zapata

María González

This digital marketing course was a true game-changer for me. The lessons are bite-sized, easy to follow, and motivate you to put everything into practice right away. What I value most is the live feedback from the mentors—you can tell they genuinely want to help you grow.

Course

Media Buying Mini Course

Instructor

Ayrton Joao Luna Zapata

Lucía Huamán

The AI marketing course opened doors to a completely new approach to my work. I finally understand how to apply AI to real-world tasks. Thanks to the results from this course, I even landed a promotion. Thank you, Progresivo!

Course

Media Buying Mini Course

Instructor

Ayrton Joao Luna Zapata

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Frequently Asked Questions

How long does the course take?

The courses are designed so you can learn at your own pace. On average, a course takes about two months to complete, but you can progress faster or slower depending on your schedule.

Do you issue certificates upon completion?

Yes, upon completing the course you will receive a final certificate with your grade and specialization. Each completed module also earns you an intermediate certificate.

Do I need prior knowledge to start the course?

Most courses are suitable for beginners, but they are also useful for those looking to deepen their knowledge. Each course description specifies the recommended level.

Is course access limited or permanent?

Access to course materials is permanent, so you can return to lessons and materials at any time to review or refresh your knowledge.

Is there teacher support during the course?

Yes, you will receive feedback from experienced mentors, be able to ask questions, and get advice on practical assignments and real-world projects.

What opportunities does community participation offer?

The community helps you exchange experiences, find like-minded people, discuss cases, and build professional connections that can help advance your career.

Who are your teachers?

Our teachers are active professionals with 4 to 15 years of experience who help turn theoretical knowledge into practical skills applicable in real work.