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Mini Course

Digital Trafficker

This mini course is your step-by-step introduction to media buying.  Learn in practice to launch and optimize campaigns on Meta, Google, and TikTok Ads from scratch.

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Meta Ads (Facebook, Instagram)

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What You'll Learn

About course

Hard Skills

Soft Skills

Who Is the Digital Trafficker Mini Course For?

The program of this mini course is designed for marketing beginners, entrepreneurs who want to learn how to run ads, and anyone looking for a practical introduction to digital advertising before moving on to more advanced training. No prior knowledge required.

Throughout the mini course you’ll go through the full campaign process: from defining objectives and segmenting audiences to creating ads and launching campaigns on limited budgets. You’ll learn to read the most important metrics and optimize campaigns across Meta Ads, Google Ads, and TikTok Ads.

By the end, you’ll complete a minor live project to include in your portfolio as a first step in your digital advertising career.

Working with Meta Ads Manager
Working with Google Ads
Working with TikTok Ads
Setting Campaign Objectives
Audience Targeting and Segmentation
Formulating Hypotheses for Creative and Audience Testing
Designing Visual Creatives
Writing Ad Copy and CTAs for Campaign Goals
Tailoring Creatives to the Target Audience
Analyzing Campaign Metrics
Optimizing Test Campaigns
Setting Budgets and Bidding Strategies
Launching Your First Test Campaign
Building a Portfolio Mini-Project

Critical thinking
Problem-solving
Creativity
Project collaboration
Communication skills
Time management
Adaptability and continuous learning
Process optimization
Attention to detail

What tools will we cover in the course?

Meta Ads (Facebook, Instagram)

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Curriculum

1 module

5 lessons

Module1

5 lessons

Introduction to Media Buying: Where to Start

Campaign Planning: Objectives and Target Audience

Creating Ads and Creatives

Setting Up and Launching Your First Ad Campaign

Next Steps: Growing Your Career in Media Buying

Certificate

Upon successful completion of the course, you will receive an official certificate validating your newly acquired skills and knowledge.
This certificate serves as verifiable proof of your expertise for future employers, opening doors to a successful career in digital marketing.

LEARN FROM THE EXPERTS

8 years of experience

Marketing

Ayrton Joao Luna Zapata

Digital marketing & social media senior expert
Focus: lead gen & data-driven optimization
Teaches digital marketing to teams & founders
Tools: GA, Looker, Google, Meta & TikTok Ads

About the instructor

SUCCESS STORIES

The success of our students is the true measure of our program's quality.

Carlos Mendoza

After the course, I landed my first job as a Junior Affiliate Manager at an iGaming company. Within 6 months, I was promoted to a Mid-level position making $2,800/month. The final project was a key factor in my interview.

Course

Media Buying Mini Course

Instructor

María González

This digital marketing course was a true game-changer for me. The lessons are bite-sized, easy to follow, and motivate you to put everything into practice right away. What I value most is the live feedback from the mentors—you can tell they genuinely want to help you grow.

Course

Media Buying Mini Course

Instructor

Lucía Huamán

The AI marketing course opened doors to a completely new approach to my work. I finally understand how to apply AI to real-world tasks. Thanks to the results from this course, I even landed a promotion. Thank you, Progresivo!

Course

Media Buying Mini Course

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Mini Course

Digital Trafficker

Who Is the Digital Trafficker Mini Course For?

SUCCESS STORIES

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