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Media Buying Course

A complete course on media buying and traffic arbitrage, taking you from scratch to launching profitable campaigns. You will understand monetization models, learn how to select top offers, master advertising platforms, and analyze results. Master tracking, optimization, and scaling, while learning how to avoid account bans and common beginner mistakes. The program includes hands-on practice, real-world case studies, and the launch of your own ad campaign. By the end of this course, you'll be fully equipped to make money through traffic arbitrage, whether working independently or as part of a team. View our academic offerings.

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Meta Ads Manager

Google Ads

TikTok Ads Manager

What You'll Learn

Hard Skills

Soft Skills

Setting up and launching ad campaigns (Facebook Ads, TikTok Ads, Google Ads)
Managing ad accounts and Business Managers
Finding and analyzing offers (CPA networks)
Tracking and analytics fundamentals (pixels, UTM parameters, trackers)
Working with tracking platforms (Keitaro, Binom, or similar)
Analyzing campaign performance (CTR, CPC, CPA, ROI)
Ad campaign optimization and scaling
Creating and testing ad creatives
Using anti-detect browsers and managing account farms
Fundamentals of process automation

Analytical thinking and data-driven decision making
Critical thinking
Time management and ability to meet deadlines
Flexibility and adaptability to change
Problem-solving (ability to find solutions in unfamiliar situations)
Communication skills
Creative thinking
Self-learning and quick mastery of new tools

What tools will we cover in the course?

Meta Ads Manager

Google Ads

TikTok Ads Manager

Binom

Keitaro

Google Analytics

Facebook Business Manager

Google Sheets

Curriculum

4 modules

16 lessons

16 practical assignments

Module1

4 lessons

4 practical assignments

1 test

Introduction to Media Buying and Traffic Arbitrage

Monetization Models and Offers

GEOs, Verticals, and Creatives

Common Beginner Mistakes

Module2

4 lessons

4 practical assignments

1 test

Google Ads and Meta

TikTok Ads and Push/Pop Traffic

Working with Ad Accounts

Testing Ad Campaigns

Module3

4 lessons

4 practical assignments

1 test

Tracking Fundamentals

Campaign Analysis and Optimization

A/B Testing

Anti-Detect and Security

Module4

4 lessons

4 practical assignments

1 test

Budgeting and Scaling

Teamwork and Building Structures

Successful Campaign Case Studies

Final Project

Certificate

Upon successful completion of the course, you will receive an official certificate validating your newly acquired skills and knowledge.
This certificate serves as verifiable proof of your expertise for future employers, opening doors to a successful career in digital marketing.

LEARN FROM THE EXPERTS

5 years of experience

Marketing

Alexander Agurto

Digital marketing & organic growth specialist
Focus: brand promotion & content strategy
Led campaigns with zero paid ad budget
Former CEO & Head of Marketing in tech & edu

About the instructor

SUCCESS STORIES

The success of our students is the true measure of our program's quality.

Carlos Mendoza

After the course, I landed my first job as a Junior Affiliate Manager at an iGaming company. Within 6 months, I was promoted to a Mid-level position making $2,800/month. The final project was a key factor in my interview.

Course

Media Buying Course

Instructor

María González

This digital marketing course was a true game-changer for me. The lessons are bite-sized, easy to follow, and motivate you to put everything into practice right away. What I value most is the live feedback from the mentors—you can tell they genuinely want to help you grow.

Course

Media Buying Course

Instructor

Lucía Huamán

The AI marketing course opened doors to a completely new approach to my work. I finally understand how to apply AI to real-world tasks. Thanks to the results from this course, I even landed a promotion. Thank you, Progresivo!

Course

Media Buying Course

Instructor

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Frequently Asked Questions

How long does the course take?

The courses are designed so you can learn at your own pace. On average, a course takes about two months to complete, but you can progress faster or slower depending on your schedule.

Do you issue certificates upon completion?

Yes, upon completing the course you will receive a final certificate with your grade and specialization. Each completed module also earns you an intermediate certificate.

Do I need prior knowledge to start the course?

Most courses are suitable for beginners, but they are also useful for those looking to deepen their knowledge. Each course description specifies the recommended level.

Is course access limited or permanent?

Access to course materials is permanent, so you can return to lessons and materials at any time to review or refresh your knowledge.

Is there teacher support during the course?

Yes, you will receive feedback from experienced mentors, be able to ask questions, and get advice on practical assignments and real-world projects.

What opportunities does community participation offer?

The community helps you exchange experiences, find like-minded people, discuss cases, and build professional connections that can help advance your career.

Who are your teachers?

Our teachers are active professionals with 4 to 15 years of experience who help turn theoretical knowledge into practical skills applicable in real work.