What will I learn in the Media Buying Course?

You'll learn media buying and traffic arbitrage from scratch: how to set up and launch campaigns on Meta Ads, Google Ads, and TikTok Ads, select CPA offers, handle tracking and analytics, and optimize and scale campaigns. You'll also cover common beginner mistakes, with hands-on practice and real cases.

Which ad platforms and tools will I work with?

You'll work with Meta Ads Manager, Google Ads, and TikTok Ads Manager, along with professional tracking tools like Keitaro and Binom, plus Google Analytics, Facebook Business Manager, and Google Sheets to analyze your results.

Do I need prior advertising experience to take it?

No. The course starts from scratch and builds step by step, so you can begin with no experience. If you already run campaigns, it will help you professionalize your tracking, optimization, and scaling.

Will I learn to measure and optimize campaign performance?

Yes. You'll learn tracking fundamentals (pixels, UTM parameters, and trackers) and how to interpret key metrics like CTR, CPC, CPA, ROI, and ROAS to optimize and scale your campaigns with data-driven decisions.

Does the course teach how to comply with platform policies and reduce the risk of suspensions?

Yes. You'll cover secure account setup, managing multiple ad accounts, and best practices for complying with each platform's policies to reduce the risk of suspensions.

How is the course structured?

The course is made up of 4 modules and 16 hands-on lessons, with 16 practical assignments and a test at the end of each module. You'll finish with an integrative final project where you launch your own ad campaign.

Does the course include launching a real campaign?

Yes. The program combines theory with immediate practice and includes real cases and the launch of your own campaign, so you can apply what you learn in a realistic setting.

Home>Courses>Marketing>Media Buying Course

Course Digital Trafficker

Master media buying & traffic arbitrage.  Launch campaigns on Meta, Google & TikTok Ads, and measure with Keitaro.  4 practical modules with real cases and a live final project.

S/ 304.64

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4.8 (44) Calificación

63 Estudiantes

16 Lecciones

What You'll Learn

About course

Hard Skills

Soft Skills

Who Is the Digital Trafficker Course For?

The course program is designed for beginners starting media buying from scratch and for freelancers or affiliate teams looking to level up their skills.

4 practical modules cover monetization models, offer selection on CPA networks, campaign setup on Meta, TikTok, and Google Ads, tracking with pixels, UTMs, and trackers like Keitaro and Binom, and optimization using metrics including CTR, CPC, CPA, and ROI.

Lessons include A/B testing, budget scaling, account security, and the launch of your final project using real cases.

Setting up and launching ad campaigns (Facebook Ads, TikTok Ads, Google Ads)
Managing ad accounts and Business Managers
Finding and analyzing offers (CPA networks)
Tracking and analytics fundamentals (pixels, UTM parameters, trackers)
Working with tracking platforms (Keitaro, Binom, or similar)
Analyzing campaign performance (CTR, CPC, CPA, ROI)
Ad campaign optimization and scaling
Creating and testing ad creatives
Using anti-detect browsers and managing account farms
Fundamentals of process automation

Analytical thinking and data-driven decision making
Critical thinking
Time management and ability to meet deadlines
Flexibility and adaptability to change
Problem-solving (ability to find solutions in unfamiliar situations)
Communication skills
Creative thinking
Self-learning and quick mastery of new tools

What tools will we cover in the course?

Meta Ads Manager

Google Ads

TikTok Ads Manager

Binom

Keitaro

Google Analytics

Facebook Business Manager

Google Sheets

Curriculum

4 modules

16 lessons

16 practical assignments

Module1

4 lessons

4 practical assignments

1 test

Introduction to Media Buying and Traffic Arbitrage

Monetization Models and Offers

GEOs, Verticals, and Creatives

Common Beginner Mistakes

Module2

4 lessons

4 practical assignments

1 test

Google Ads and Meta

TikTok Ads and Push/Pop Traffic

Working with Ad Accounts

Testing Ad Campaigns

Module3

4 lessons

4 practical assignments

1 test

Tracking Fundamentals

Campaign Analysis and Optimization

A/B Testing

Anti-Detect and Security

Module4

4 lessons

4 practical assignments

1 test

Budgeting and Scaling

Teamwork and Building Structures

Successful Campaign Case Studies

Final Project

Certificate

Upon successful completion of the course, you will receive an official certificate validating your newly acquired skills and knowledge.
This certificate serves as verifiable proof of your expertise for future employers, opening doors to a successful career in digital marketing.

LEARN FROM THE EXPERTS

5 years of experience

Marketing

Alexander Agurto

Digital marketing & organic growth specialist
Focus: brand promotion & content strategy
Led campaigns with zero paid ad budget
Former CEO & Head of Marketing in tech & edu

About the instructor

Google Reviews

Trusted by 100+ business leaders

4.8 out of 5

Based on 6 reviews

Muy buen curso. Todo está explicado de forma simple y directa. Se nota que hay experiencia real detrás de las clases y no solo teoría sacada de internet.

Siempre quise entender el marketing de afiliados, pero en todas partes encontraba información poco útil. Aquí todo es claro y directo: cómo encontrar ofertas, lanzar campañas y monetizar el tráfico. Ahora tengo ingresos estables y sigo desarrollando mis proyectos de afiliación.

Pensé que los cursos online no servían, pero Progresivo Academy me sorprendió. Tomé el curso de Marketing Digital y desde la primera semana ya aplicaba estrategias en mi negocio. Los profes explican claro y resuelven dudas rápido. Ahora manejo mis campañas y aumenté mis ventas. ¡Valió totalmente la pena!

Siempre quise trabajar en redes sociales y el curso de SMM en Progresivo Academy fue clave. Aprendí a crear contenido, analizar métricas y conseguí prácticas reales. Poco después de terminar, ya estaba en una agencia de marketing. ¡Una experiencia top!

Al principio dudaba sobre tomar un curso online. Pero decidí probar con Progresivo Academy, y desde el primer día me di cuenta de que esta plataforma es diferente. El material es claro, práctico y actualizado. Además, siempre puedes contar con el soporte y los mentores para cualquier duda. ¡Vale totalmente la pena!

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Course Digital Trafficker

What You'll Learn

About course

Hard Skills

Soft Skills

Who Is the Digital Trafficker Course For?

What tools will we cover in the course?

Curriculum

Module1

Module2

Module3

Module4

Certificate

LEARN FROM THE EXPERTS

Alexander Agurto

Trusted by 100+ business leaders

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