What will I learn in the AI for Marketing Course?

You'll learn to apply artificial intelligence in marketing: prompt engineering, content creation with generative AI (text, image, audio, and video), building automated marketing funnels, market research and data analysis with AI, and creating conversational chatbots.

Which AI tools are used in the course?

You'll work with current tools like ChatGPT, Google Gemini, MidJourney, Sora, Veo, Runway, Canva AI, and Gamma, plus automation with Zapier and ManyChat, applied to real marketing tasks.

Do I need prior AI experience to take it?

No. The course starts with prompt engineering fundamentals and builds step by step, so you can begin with no AI experience. If you already work in marketing, it will help you integrate AI into your daily workflow.

Will I learn to create content with AI (text, image, audio, and video)?

Yes. The course has dedicated modules on content creation with generative AI: copywriting and creatives, image generation and editing, audio and video, and AI-assisted presentations and pitches.

Does the course teach how to automate processes and build funnels with AI?

Yes. You'll learn to build automated marketing funnels and integrate AI into your processes with automation tools like Zapier and ManyChat, and to create conversational chatbots.

Who is this course for?

It's designed for marketing professionals, community managers (SMM), and digital specialists who want to bring AI into their work. It works whether you're starting out or looking to update your skills.

How is the course structured?

The course is made up of 4 modules and 16 hands-on lessons, with 16 practical assignments and a test at the end of each module. You'll finish with an applied final project that brings together what you've learned.

Home>Courses>Marketing>AI Course for Marketing

Course AI for Marketing

Use artificial intelligence like a pro: prompts, generative AI content creation, funnel automation, analysis with ChatGPT and Gemini.  4 practical modules and final project for your portfolio

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5 (27) Calificación

63 Estudiantes

16 Lecciones

What You'll Learn

About course

Hard Skills

Soft Skills

Who Is the AI for Marketing Course For?

The course is created for marketing professionals, SMM specialists, and digital practitioners who want to integrate artificial intelligence into their daily work.

4 practical modules cover prompt engineering, OpenAI and Google AI stacks, automated funnel building, market research, GTM plan development with AI, plus content, audio, and video generation, presentations, and conversational chatbot creation.

Lessons combine theory, live cases from Latin America, and hands-on tasks.

Prompt Engineering
Mastering AI Tools
AI Content Creation
Building AI Marketing Funnels
Data Analysis and Market Research
AI Process Automation
AI Audio and Video Production
Building Chatbots

Critical thinking
Problem-solving
Creativity
Project collaboration
Communication skills
Time management
Adaptability and continuous learning
Process optimization
Attention to detail

What tools will we cover in the course?

ChatGPT

MidJourney

Sora

Google Gemini

Veo

Nano Banana

Canva AI

Runway

Gamma

Zapier

ManyChat

Curriculum

4 modules

16 lessons

16 practical assignments

Module1

4 lessons

4 practical assignments

1 test

Introduction to AI Marketing

Prompt Engineering Fundamentals

Key AI Tools for Marketers

AI Workflows in a Marketer's Daily Routine

Module2

4 lessons

4 practical assignments

1 test

Building Marketing Funnels with AI

The OpenAI Stack

The Google AI Stack

AI Automation and Integration

Module3

4 lessons

4 practical assignments

1 test

AI in Market Research

AI for Strategy and GTM Planning

AI Analytics and Data Mining

AI-Powered Creativity

Module4

4 lessons

4 practical assignments

1 test

AI for Content Creation

AI in Audio and Video Marketing

AI-Powered Presentations and Pitches

Chatbots, Trends, and Final Project

Certificate

Upon successful completion of the course, you will receive an official certificate validating your newly acquired skills and knowledge. This certificate serves as verifiable proof of your expertise for future employers, opening doors to a successful career in digital marketing.

LEARN FROM THE EXPERTS

8 years of experience

Marketing

Ayrton Joao Luna Zapata

Digital marketing & social media senior expert
Focus: lead gen & data-driven optimization
Teaches digital marketing to teams & founders
Tools: GA, Looker, Google, Meta & TikTok Ads

About the instructor

Google Reviews

Trusted by 100+ business leaders

4.8 out of 5

Based on 6 reviews

Muy buen curso. Todo está explicado de forma simple y directa. Se nota que hay experiencia real detrás de las clases y no solo teoría sacada de internet.

Siempre quise entender el marketing de afiliados, pero en todas partes encontraba información poco útil. Aquí todo es claro y directo: cómo encontrar ofertas, lanzar campañas y monetizar el tráfico. Ahora tengo ingresos estables y sigo desarrollando mis proyectos de afiliación.

Pensé que los cursos online no servían, pero Progresivo Academy me sorprendió. Tomé el curso de Marketing Digital y desde la primera semana ya aplicaba estrategias en mi negocio. Los profes explican claro y resuelven dudas rápido. Ahora manejo mis campañas y aumenté mis ventas. ¡Valió totalmente la pena!

Siempre quise trabajar en redes sociales y el curso de SMM en Progresivo Academy fue clave. Aprendí a crear contenido, analizar métricas y conseguí prácticas reales. Poco después de terminar, ya estaba en una agencia de marketing. ¡Una experiencia top!

Al principio dudaba sobre tomar un curso online. Pero decidí probar con Progresivo Academy, y desde el primer día me di cuenta de que esta plataforma es diferente. El material es claro, práctico y actualizado. Además, siempre puedes contar con el soporte y los mentores para cualquier duda. ¡Vale totalmente la pena!

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Course AI for Marketing

What You'll Learn

About course

Hard Skills

Soft Skills

Who Is the AI for Marketing Course For?

What tools will we cover in the course?

Curriculum

Module1

Module2

Module3

Module4

Certificate

LEARN FROM THE EXPERTS

Ayrton Joao Luna Zapata

Trusted by 100+ business leaders

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Start free with Progresivo

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