{"id":1550,"date":"2026-06-08T14:11:32","date_gmt":"2026-06-08T11:11:32","guid":{"rendered":"https:\/\/progresivo.academy\/cursos\/media-buying-mini-course\/"},"modified":"2026-06-08T14:11:32","modified_gmt":"2026-06-08T11:11:32","slug":"media-buying-mini-course","status":"publish","type":"product","link":"https:\/\/progresivo.academy\/en\/cursos\/media-buying-mini-course\/","title":{"rendered":"Media Buying Mini Course"},"content":{"rendered":"<p>The Digital Media Buying Mini-Course is a quick, clear, and hands-on introduction to digital media buying from scratch, without technical jargon or unnecessary theory. In a short time, you will understand what a Media Buyer does, how the online advertising ecosystem works, and how to use major ad platforms: Meta Ads, Google Ads, and TikTok Ads. You will learn to read and interpret key metrics to understand if an ad is performing well and what decisions to make to improve it. During the course, you will walk through the real ad launch process, step by step:<\/p>\n<ul>\n<li>Defining campaign goals<\/li>\n<li>Audience targeting and segmentation<\/li>\n<li>Creating ads and creatives<\/li>\n<li>Campaign setup<\/li>\n<li>Launching your first campaign with a minimal budget<\/li>\n<\/ul>\n<p>The approach is 100% hands-on. You won&#8217;t just learn theory; you will:<\/p>\n<ul>\n<li>Prepare your own test ad<\/li>\n<li>Launch a real campaign<\/li>\n<li>Analyze the results<\/li>\n<li>Understand the fundamentals of ad optimization<\/li>\n<\/ul>\n<p>By the end of the mini-course, you will have a clear vision of the Media Buyer career path, knowing:<\/p>\n<ul>\n<li>If this career is right for you<\/li>\n<li>Which skills you need to continue developing<\/li>\n<li>How to advance to a professional level<\/li>\n<li>What steps to take to access better opportunities and increase your earning potential<\/li>\n<\/ul>\n<p>Who is this mini-course for?<\/p>\n<ul>\n<li>Individuals looking to get started in digital advertising<\/li>\n<li>Students and marketing beginners<\/li>\n<li>Entrepreneurs wanting to learn paid ads<\/li>\n<li>Anyone seeking a practical introduction before committing to a full course<\/li>\n<\/ul>\n<p>This mini-course is the perfect first step into the world of Media Buying and professional digital advertising.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Digital Media Buying Mini-Course is a quick, clear, and hands-on introduction to digital media buying from scratch, without technical jargon or unnecessary theory. In a short time, you will understand what a Media Buyer does, how the online advertising ecosystem works, and how to use major ad platforms: Meta Ads, Google Ads, and TikTok [&hellip;]<\/p>\n","protected":false},"featured_media":954,"comment_status":"","ping_status":"closed","template":"","meta":{"_acf_changed":false},"product_brand":[],"product_cat":[52],"product_tag":[],"class_list":{"0":"post-1550","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-marketing-en","8":"first","9":"instock","10":"virtual","11":"purchasable","12":"product-type-simple"},"acf":[],"_links":{"self":[{"href":"https:\/\/progresivo.academy\/en\/wp-json\/wp\/v2\/product\/1550","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/progresivo.academy\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/progresivo.academy\/en\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/progresivo.academy\/en\/wp-json\/wp\/v2\/comments?post=1550"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/progresivo.academy\/en\/wp-json\/wp\/v2\/media\/954"}],"wp:attachment":[{"href":"https:\/\/progresivo.academy\/en\/wp-json\/wp\/v2\/media?parent=1550"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/progresivo.academy\/en\/wp-json\/wp\/v2\/product_brand?post=1550"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/progresivo.academy\/en\/wp-json\/wp\/v2\/product_cat?post=1550"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/progresivo.academy\/en\/wp-json\/wp\/v2\/product_tag?post=1550"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}